yachty cover

Lil Yachty Reveals AI-Generated Album Cover for ‘Let’s Start Here,’ Depicting Demented Boardroom of Executives

By Yousef Srour

Yousef Srour

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Lil Yachty has revealed the artwork and release date for his forthcoming album, “Let’s Start Here,” set to debut Jan. 27 on Quality Control Music and Motown Records.

Ever the provocateur, the rapper’s new cover art previews an AI-generated image of what seems to be seven executives sitting next to each other in suits. With malformed faces akin to a psychedelic trip down the rabbit hole, the artwork seems unremarkable upon first glance. However, the longer you stare at their faces, they look inhuman, with contorted facial features and warped smiles.

The post is captioned : “Let’s Start Here. – 1/27  Chapter 2. Thank You for the patience,” hinting at a potential redux of an already teased album, collectively referred to as “Sonic Ranch.” On Dec. 25, Yachty’s latest album was leaked by Leaked.cx, much to the Michigan rapper’s disappointment. He took to Twitter later that day to post a half-hearted sad-face emoji to express anguish in the untimely launch of a potentially seminal work within his discography.

In an interview with Icebox last year , the “ Minnesota ” rapper has expressed that his “new album is a non-rap album,” hence the second chapter that he alludes to in his Instagram post. Yachty explains: “It’s alternative, it’s sick!” After recently collaborating with artists such as Tame Impala, he’s been in the process of creating a “psychedelic alternative project… [with] all live instrumentation.”

Slowly shedding major label support, Yachty now has his own label and creative consultant company, Concrete Records and Concrete Family, respectively. Working closely with Concrete Family, Yachty teamed up with the General Mills cereal brand in 2020 for a limited collaboration with Reese’s Puffs and has an undisclosed sneaker set to be released at a later date. Similar to his 2021 mixtape, “Michigan Boat Boy,” which featured almost solely Detroit artists including Rio Da Yung OG and Babyface Ray, Yachty plans to also release a mixtape with the Concrete Boys collective sometime this year.

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How Lil Yachty Ended Up at His Excellent New Psychedelic Album Let's Start Here

By Brady Brickner-Wood

The evening before Lil Yachty released his fifth studio album,  Let’s Start Here,  he  gathered an IMAX theater’s worth of his fans and famous friends at the Liberty Science Center in Jersey City and made something clear: He wanted to be taken seriously. Not just as a “Soundcloud rapper, not some mumble rapper, not some guy that just made one hit,” he told the crowd before pressing play on his album. “I wanted to be taken serious because music is everything to me.” 

There’s a spotty history of rappers making dramatic stylistic pivots, a history Yachty now joins with  Let’s Start Here,  a funk-flecked psychedelic rock album. But unlike other notable rap-to-rock faceplants—Kid Cudi’s  Speedin’ Bullet 2 Heaven  comes to mind, as does Lil Wayne’s  Rebirth —the record avoids hackneyed pastiche and gratuitous playacting and cash-grabbing crossover singles; instead, Yachty sounds unbridled and free, a rapper creatively liberated from the strictures of mainstream hip-hop. Long an oddball who’s delighted in defying traditional rap ethos and expectations,  Let’s Start Here  is a maximalist and multi-genre undertaking that rewrites the narrative of Yachty’s curious career trajectory. 

Admittedly, it’d be easy to write off the album as Tame Impala karaoke, a gimmicky record from a guy who heard Yves Tumor once and thought: Let’s do  that . But set aside your Yachty skepticism and probe the album’s surface a touch deeper. While the arrangements tend toward the obvious, the record remains an intricate, unraveling swell of sumptuous live instruments and reverb-drenched textures made more impressive by the fact that Yachty co-produced every song. Fielding support from an all-star cast of characters, including production work from former Chairlift member Patrick Wimberly, Unknown Mortal Orchestra’s Jacob Portrait, Justin Raisen, Nick Hakim, and Magdalena Bay, and vocals from Daniel Caesar, Diana Gordon,  Foushée , Justine Skye, and Teezo Touchdown, Yachty surrounds himself with a group of disparately talented collaborators. You can hear the acute attention to detail and wide-scale ambition in the spaced-out denouement on “We Saw the Sun!” or on the blistering terror of “I’ve Officially Lost Vision!!!!” or during the cool romanticism of “Say Something.” Though occasionally overindulgent,  Let’s Start Here  is a spectacular statement from hip-hop’s prevailing weirdo. It’s not shocking that Yachty took another hard left—but how exactly did he end up  here ?

In 2016, as the forefather of “bubblegum trap” ascended into mainstream consciousness, an achievement like  Let’s Start Here  would’ve seemed inconceivable. The then 18-year-old Yachty gained national attention when a pair of his songs, “One Night” and “Minnesota,” went viral. Though clearly indebted to hip-hop trailblazers Lil B, Chief Keef, and Young Thug, his work instantly stood apart from the gritted-teeth toughness of his Atlanta trap contemporaries. Yachty flaunted a childlike awe and cartoonish demeanor that communicated a swaggering, unbothered cool. His singsong flows and campy melodies contained a winking humor to them, a subversive playfulness that endeared him to a generation of very online kids who saw themselves in Yachty’s goofy, eccentric persona. He starred in Sprite  commercials alongside LeBron James, performed live shows at the  Museum of Modern Art , and modeled in Kanye West’s  Life of Pablo  listening event at Madison Square Garden. Relishing in his cultural influence, he declared to the  New York Times  that he was not a rapper but an  artist. “And I’m more than an artist,” he added. “I’m a brand.”

 As Sheldon Pearce pointed out in his Pitchfork  review of Yachty’s 2016 mixtape,  Lil Boat , “There isn’t a single thing Lil Yachty’s doing that someone else isn’t doing better, and in richer details.” He wasn’t wrong. While Yachty’s songs were charming and catchy (and, sometimes, convincing), his music was often tangential to his brand. What was the point of rapping as sharply as the Migos or singing as intensely as Trippie Redd when you’d inked deals with Nautica and Target, possessed a sixth-sense for going viral, and had incoming collaborations with Katy Perry and Carly Rae Jepsen? What mattered more was his presentation: the candy-red hair and beaded braids, the spectacular smile that showed rows of rainbow-bedazzled grills, the wobbly, weak falsetto that defaulted to a chintzy nursery rhyme cadence. He didn’t need technical ability or historical reverence to become a celebrity; he was a meme brought to life, the personification of hip-hop’s growing generational divide, a sudden star who, like so many other Soundcloud acts, seemed destined to crash and burn after a fleeting moment in the sun.

 One problem: the music wasn’t very good. Yachty’s debut album, 2017’s  Teenage Emotions, was a glitter-bomb of pop-rap explorations that floundered with shaky hooks and schmaltzy swings at crossover hits. Worse, his novelty began to fade, those sparkly, cheerful, and puerile bubblegum trap songs aging like day-old french fries. Even when he hued closer to hard-nosed rap on 2018’s  Lil Boat 2  and  Nuthin’ 2 Prove,  you could feel Yachty desperate to recapture the magic that once came so easily to him. But rap years are like dog years, and by 2020, Yachty no longer seemed so radically weird. He was an established rapper making mid mainstream rap. The only question now was whether we’d already seen the best of him.

If his next moves were any indication—writing the  theme song to the  Saved by the Bell  sitcom revival and announcing his involvement in an upcoming  movie based on the card game Uno—then the answer was yes. But in April 2021, Yachty dropped  Michigan Boat Boy,  a mixtape that saw him swapping conventional trap for Detroit and Flint’s fast-paced beats and plain-spoken flows. Never fully of a piece with his Atlanta colleagues, Yachty found a cohort of kindred spirits in Michigan, a troop of rappers whose humor, imagination, and debauchery matched his own. From the  looks of it, leaders in the scene like Babyface Ray, Rio Da Yung OG, and YN Jay embraced Yachty with open arms, and  Michigan Boat Boy  thrives off that communion. 

 Then “ Poland ” happened. When Yachty uploaded the minute-and-a-half long track to Soundcloud a few months back, he received an unlikely and much needed jolt. Building off the rage rap production he played with on the  Birthday Mix 6  EP, “Poland” finds Yachty’s warbling about carrying pharmaceutical-grade cough syrup across international borders, a conceit that captured the imagination of TikTok and beyond. Recorded as a joke and released only after a leaked version went viral, the song has since amassed over a hundred-millions streams across all platforms. With his co-production flourishes (and adlibs) splattered across Drake and 21 Savage’s  Her Loss,  fans had reason to believe that Yachty’s creative potential had finally clicked into focus.

 But  Let’s Start Here  sounds nothing like “Poland”—in fact, the song doesn’t even appear on the project. Instead, amid a tapestry of scabrous guitars, searing bass, and vibrant drums, Yachty sounds right at home on this psych-rock spectacle of an album. He rarely raps, but his singing often relies on the virtues of his rapping: those greased-vowel deliveries and unrushed cadences, the autotune-sheathed vibrato. “Pretty,” for instance, is decidedly  not  a rap song—but what is it, then? It’s indebted to trap as much as it is ’90s R&B and MGMT, its drugged-out drums and warm keys able to house an indeterminate amount of ideas.

Yachty didn’t need to abandon hip-hop to find himself as an artist, but his experimental impulses helped him craft his first great album. Perhaps this is his lone dalliance in psych rock—maybe a return to trap is imminent. Or, maybe, he’ll make another 180, or venture deeper into the dystopia of corporate sponsorships. Who’s to say? For now, it’s invigorating to see Yachty shake loose the baggage of his teenage virality and emerge more fully into his adult artistic identity. His guise as a boundary-pushing rockstar isn’t a new archetype, but it’s an archetype he’s infused with his glittery idiosyncrasies. And look what he’s done: he’s once again morphed into a star the world didn’t see coming.

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Lil yachty shares ai-generated ‘let’s start here’ album cover.

'Let's Start Here' is set to release on Jan. 27.

By Armon Sadler

Armon Sadler

Hip-Hop Reporter

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Lil Yachty is gearing up for the release of his next album, Let’s Start Here , and like much of his career, he’s doing things unconventionally. The 25-year-old shared the cover art earlier this week, which was generated through artificial intelligence.

Let’s start here. 1/27. LP. Thank You 4 Your Patience friends. pic.twitter.com/sI1PK0ws3z — C.V Thomas (@lilyachty) January 17, 2023

J. Cole Previews Two Songs In Second Volume Of 'Might Delete Later'

“It’s the first time I’m actually speaking on it. It’s a non-rap album,” Lil Boat said. “It’s alternative. It’s sick.” His October 2022 single “ Poland ,” which generated a heavy buzz after leaking online before its official release and subsequent video, displayed the different sounds Yachty was exploring.

Last week, the “Minnesota” rapper put a call out for an all-women band in now-deleted Instagram and Twitter posts. It is unclear whether the tryouts, originally set for Jan. 12 in Lithonia, GA, actually took place and whether the band was meant to contribute to Let’s Start Here or accompany him on tour.

Lil Yachty is riding a wave of momentum after receiving high praise for his contributions to Drake and 21 Savage’s November 2022 collaborative project Her Loss . He had production credits on “BackOutsideBoyz,” “Privileged Rappers,” “Pu**y & Millions,” and “ Jumbotron Sh*t Poppin ,” the last of which the Toronto rapper shared a music video for this week.

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Let’s Start Here.

By Alphonse Pierre

Quality Control / Motown

February 1, 2023

At a surprise listening event last Thursday,  Lil Yachty   introduced his new album  Let’s Start Here. , an unexpected pivot, with a few words every rap fan will find familiar: “I really wanted to be taken seriously as an artist, not just some SoundCloud rapper or some mumble rapper.” This is the speech rappers are obligated to give when it comes time for the drum loop to take a backseat to guitars, for the rapping to be muted in favor of singing, for the ad-libs to give it up to the background singers, and for a brigade of white producers with plaque-lined walls to be invited into the fold. 

Rap fans, including myself, don’t want to hear it, but the reality is that in large slices of music and pop culture, “rapper” is thrown around with salt on the tongue. Pop culture is powerfully influenced by hip-hop, that is until the rappers get too close and the hands reach for the pearls. If anything, the 25-year-old Yachty—as one of the few rappers of his generation able to walk through the front door anyway because of his typically Gushers-sweet sound and innocently youthful beaded braid look—might be the wrong messenger. 

What’s sour about Yachty’s statement isn’t the idea that he wants to be taken seriously as an artist, but the question of  who  he wants to be taken seriously by. When Yachty first got on, a certain corner of rap fandom saw his marble-mouthed enunciation and unwillingness to drool over hip-hop history as symbols of what was ruining the genre they claimed to love. A few artists more beholden to tradition did some finger-wagging— Pete Rock and  Joe Budden ,  Vic Mensa and  Anderson .Paak , subliminals from  Kendrick and  Cole —but that was years ago, and by now they’ve found new targets. These days, Yachty is respected just fine within rap. If he weren’t, his year-long rebirth in the Michigan rap scene, which resulted in the good-not-great  Michigan Boy Boat , would have been viewed solely as a cynical attempt to boost his rap bona fides. His immersion there felt earnest, though, like he was proving to himself that he could hang. 

The respect Yachty is chasing on  Let’s Start Here. feels institutional. It’s for the voting committees, for the suits; for  Questlove to shout him out as  the future , for Ebro to invite him  back on his radio show and say  My bad, you’re dope.  Never mind if you thought Lil Yachty was dope to start with: The goal of this album is to go beyond all expectations and rules for rappers.

And the big pivot is… a highly manicured and expensive blend of  Tame Impala -style psych-rock, A24 synth-pop, loungey R&B, and  Silk Sonic -esque funk, a sound so immediately appealing that it doesn’t feel experimental at all. In 2020, Yachty’s generational peers,  Lil Uzi Vert and  Playboi Carti , released  Eternal Atake and  Whole Lotta Red : albums that pushed forward pre-existing sounds to the point of inimitability, showcases not only for the artists’ raps but their conceptual visions. Yachty, meanwhile, is working within a template that is already well-defined and commercially successful. This is what the monologue was for? 

To Yachty’s credit, he gives the standout performance on a crowded project. It’s the same gift for versatility that’s made him a singular rapper: He bounces from style to style without losing his individuality. A less interesting artist would have been made anonymous by the polished sounds of producers like  Chairlift ’s Patrick Wimberly,  Unknown Mortal Orchestra ’s Jacob Portrait, and pop songwriters Justin and Jeremiah Raisen, or had their voice warped by writing credits that bring together  Mac DeMarco ,  Alex G , and, uh,  Tory Lanez . The production always leans more indulgent than thrilling, more scattershot than conceptual. But Yachty himself hangs onto the ideas he’s been struggling to articulate since 2017’s  Teenage Emotions : loneliness, heartbreak, overcoming failure. He’s still not a strong enough writer to nail them, and none of the professionals collecting checks in the credits seem to have been much help, but his immensely expressive vocals make up for it. 

Actually, for all the commotion about the genre jump on this project, the real draw is the ways in which Yachty uses Auto-Tune and other vocal effects as tools to unlock not just sounds but emotion. Building off the vocal wrinkle introduced on last year’s viral moment “ Poland ,” where he sounds like he’s cooing through a ceiling fan, the highlights on  Let’s Start Here. stretch his voice in unusual directions. The vocals in the background of his wistful hook on “pRETTy” sound like he’s trying to harmonize while getting a deep-tissue massage. His shrill melodies on “paint THE sky” could have grooved with  the Weeknd on  Dawn FM . The opening warble of “running out of time” is like Yachty’s imitation of  Bruno Mars imitating  James Brown , and the way he can’t quite restrain his screechiness enough to flawlessly copy it is what makes it original.

Too bad everything surrounding his unpredictable and adventurous vocal detours is so conventional. Instrumental moments that feel like they’re supposed to be weird and psychedelic—the hard rock guitar riff that coasts to a blissful finale in “the BLACK seminole.” or the slow build of “REACH THE SUNSHINE.”—come off like half-measures.  Diana Gordon ’s falsetto-led funk on “drive ME crazy!” reaches for a superhuman register, but other guest appearances, like  Fousheé ’s clipped lilts on “pRETTy” and  Daniel Caesar ’s faded howls on the outro, are forgettable. None of it is ever  bad : The synths on “sAy sOMETHINg” shimmer; the drawn-out intro and outro of “WE SAW THE SUN!” set the lost, trippy mood they’re supposed to; “THE zone~” blooms over and over again, underlined by  Justine Skye ’s sweet and unhurried melodies. It’s all so easy to digest, so pitch-perfect, so safe.  Let’s Start Here. clearly and badly wants to be hanging up on those dorm room walls with  Currents and  Blonde and  IGOR . It might just work, too. 

Instead, consider this album a reminder of how limitless rap can be. We’re so eager for the future of the genre to arrive that current sounds are viewed as restricting and lesser. But rap is everything you can imagine. I’m thinking about “Poland,” a song stranger than anything here: straight-up 1:23 of chaos, as inventive as it is fun. I took that track as seriously as anything I heard last year because it latches onto a simple rap melody and pushes it to the brink. Soon enough, another rapper will hear that and take it in another direction, then another will do the same. That’s how you really get to the future. 

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Lil’ Yachty Shares Cover For ‘Let’s Start Here’ Album

• January 19, 2023
• Ryan Shepard

After contributing to 21 Savage and Drake’s  Her Loss , Lil’ Yachty is ready to return with a new body of work. On Tuesday, he shared the artwork for his forthcoming project,  Let’s Start Here . Set for release on January 27, the Georgia native’s newest LP is covered by a piece of AI-generated artwork that appears to show a set of record executive frighteningly laughing as they present a contract for someone to sign.

“Thank you for your patience,” Lil’ Yachty captioned the post in which he shared his artwork.

Lil’ Yachty released his fourth studio album,  Lil’ Boat III , at the onset of the COVID-19 pandemic. The project was led by the release of “Split/Whole Time” and “Oprah’s Bank Account” featuring DaBaby and Drake. It also included outstanding contributions from Tierra Whack, A$AP Rocky and Tyler, The Creator. This time around, it appears that he may take his focus in a new direction. In an interview last year, he said his next release would be a “non-rap album.” Instead, he said it would be a “psychedelic alternative project… [with] all live instrumentation.”

“It’s alternative, it’s sick,” he said .

Until the full project arrives on January 27, 2023, check out the artwork below.

View this post on Instagram A post shared by C.V T (@lilyachty)

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“I hate being alone. That’s why I like being with my friends: we’ve got energy, we’re social as hell. I’m not 30 or anything — I’m 19.”

It was early June when Lil Yachty said this to my face, the two of us finally finding solitude in his Midtown Manhattan hotel room, moments after he took a FaceTime about an $80,000 watch and just two months since I turned 30. I alerted him to my age, and we both laughed at this mildly awkward moment.

When he said he hated being alone, he wasn’t lying. I had trailed him for the past four days in Los Angeles — in cars, hotels, radio stations, restaurants, recording studios, television studios, and retail stores — always in the company of others. Though I was never able to get him alone during this West Coast stretch, I did leave L.A. understanding his likes and dislikes. If I were ever charged with outfitting his green room, I’d know not to get weed and liquor but Domino’s, soda, and Fruit by the Foot.

I’d seen him be exceedingly polite to his elders, laugh at offensive jokes, talk about girls with the moxy of a kid that just made Varsity, handle business in a manner well beyond his years, and yell at his father over the phone, repeating the phrases “I’m not a child” and “You’re treating me like I’m 12,” the argument lasting for so long that the Beats 1 staff was in a literal standstill, wondering if he’d ever hang up the phone and talk to Zane Lowe.

That uninhibited earnestness, blissful ignorance, and ever-connectedness to the grid makes sense for someone who named his debut album Teenage Emotion , then just a few days from being released. It’s an exhausting, almost campaign-like undertaking — to be the teen. But he’s also almost done. In August, his tour of duty concludes. Lil Yachty turns 20.

Buy the Lil Yachty issue of The FADER , and order a poster of the cover here .

Achieving fame for your movement as much as for your music is, to many, suspicious. Red flags are often raised when the public can’t figure out what they’re being sold, if this new, different thing is real or a joke, if an artist cares about their craft or is trolling for stardom simply because they can. Years ago, when Donald Glover — then just a successful comedian — introduced the world to Childish Gambino , a die-hard fanbase emerged, as did an equally large contingent of haters and skeptics. Some people just didn’t like the music, from his voice to his subject matter, but most of the distrust was due to the assumption that this was nothing more than a vanity project. And when that happens in hip-hop, a notoriously proud universe, it’s often frowned upon.

In the past year, Lil Yachty has been an easy target for those who simply can’t figure him out. While speaking to Zane Lowe, he went on about the music he likes and his inspirations, a list that, seen through a cynical lens, may be random for the sake of being random and, through another, completely understandable. In a matter of minutes, he brought up Nelly and Tim McGraw’s “Over and Over Again,” Baby Bash, “Can You Stand the Rain” by New Edition, Slipknot, Gambino, and Fall Out Boy. When he got to Kid Cudi, he slowed down. Phrases he used to describe his love for Cudi included “relatable for emotional people,” “pioneer,” “dream journeys,” “dope sense of style,” “guardian angel,” and “tour guide.” These are the influences of a rapper who infamously said he couldn’t name five songs by Biggie or Tupac, then doubled down by calling Biggie “overrated.”

Both Funkmaster Flex and Joe Budden — hip hop’s current Statler and Waldorf — have taken issue with Yachty’s way of approaching life, Flex referring to him as a “mumble rapper” and Budden calling shenanigans on Yachty’s incessant positivity. For Budden, a man currently having a career resurgence purely off the strength of being a curmudgeon, Yachty was the perfect target. Unfortunately, it’s hard to win a shouting match against someone who won’t shout back. When Budden brought Yachty on his Everyday Struggle web show and said, “You can’t tell me you wake up every day happy 24/7, because to say that you are lying,” Yachty responded with a soft seriousness: “When you come from living in a dorm room with no clothes, no girls, no cars, and then you go to having three cars, girls, and money, you can’t help but be genuinely happy that things are moving in a positive direction.” As for his response to Funk Flex, a man almost 30 years his senior, Yachty said on Instagram: “I’m just enjoying life countin’ up my change. None of this is that serious to me. Take a chill pill my guy.”

It’s a masterful, near-political dismantling of the old heads, just another thing that makes Yachty a heroic figure to many of his teenage peers and a thorn in the side of many of his rap elders. He is his own spin room, polling phenomenally in his district, even while outside detractors continue to get louder.

Still, inquiries into whether or not it’s all a schtick aren’t without warrant. And the more you keep digging, with the young rapper constantly providing reasons for you to question the seriousness of his professional existence, the more you’re forced to realize that the teens have changed the rules, and the easiest way to get left behind is to get hung up on reality.

Atlanta, Georgia, hosted the Summer Olympics in 1996. A year later, Lil Yachty was born Miles McCollum in Mableton, a northside suburb. He grew up mainly with his mother, but he remembers his father, a prominent hip-hop photographer, playing J Dilla in the house, and fondly calls back the first tape he ever owned: Kris Kross. Yachty’s upbringing was polar, some moments highly relatable, others not even close. While at Pebblebrook High School, his mother made him cut his hair — then long black braids — so he could get a job at McDonald’s. After his tenure of mopping floors began, however, everyone around him started to colorfully style their hair. The result: the Yachty that visually stands out from the pack, his signature mop of red braids now famously adorned with beads that chandelier on his face. At the start of the summer of 2015, he moved himself to New York City, doing what so many others do — trying to get noticed. By August, he was back down South, arrested for credit card fraud.

The arrest proved to be a hurdle, but in no way a roadblock. His ability to make connections proved to be his truest early skill. By February of 2016, his public existence of a few songs, a look, and an Instagram account made it to Kanye West, who put him in his Yeezy Season 3 fashion show. In March, he put out his debut mixtape, Lil Boat, which included the breakthrough hit “Minnesota.” In April, he contributed the catchy opening verse to the D.R.A.M. song “Broccoli,” a radio mainstay. In May, he released the video for “1 NIGHT,” which is like rolling Tumblr, MGMT, Lisa Frank, and Montauk into four minutes of film. That same month, he appeared on Chance The Rapper’s critically adored Coloring Book . Like that, Yachty had arrived — a snowball effect of success.

In June, he did his first interview on New York City’s famed Hot 97, in which many of his ongoing conversation tropes appear: explaining the youth, discussing fans online, debating old vs. new rap, and talking about how much money he’s made in a relatively short amount of time. “Yachty’s always gotten it,” Hot 97 personality Peter Rosenberg told me. “We had to have the old heads conversation, but we liked him personally. He’s wise beyond his years for sure.”

As 2016 trucked along, he made the XXL Freshman list and signed with Quality Control Records, the home of then-rapidly rising trio Migos . By October, Yachty was in a Sprite commercial with LeBron James. Once caught scamming, he was now in a very real position to not only pay for things, but to provide. Yachty, truly a mama’s boy, routinely acknowledges how he “over-spoils” his mother. But it’s clear how much he loves her, and the feeling is mutual. When I was sitting with one of Yachty’s publicists during a photoshoot in New York, she showed me a text from “Mama Boat.” It was a lengthy Flipagram slideshow she made of photos of her son as a child: class pictures, mother-and-son shots, the requisite naked baby photos. It went on for so long I thought I’d blinked and it was actually on a loop. But no. It was still going. Because moms.

Talking about the cuteness of little Lil Yachty was a far cry from how we began. I’d met him for the first time a week earlier, on a Tuesday morning at Los Angeles’s Power 106 radio station, before he was slated to be a guest on The Cruz Show . Within seconds, I was already confused. I extended my hand for a shake and Yachty, his assistant, Nick, and his security, Twan, all opted for the pound. As I followed them into the green room, the three passed around hand sanitizer. None of them had even looked me in the eyes. The first thing I wrote down: “brats.”

The exception was Yachty’s manager, Kevin “Coach K” Lee. Seeing Coach, I lost interest in Yachty. Atlanta is a big city, but damn near microscopic when you have two black people of a certain age both intertwined with the city’s music landscape. Within minutes, our name game had gotten lengthy, and in the green room both Coach and I FaceTimed a mutual friend, DJ Speakerfoxxx. As Coach ended the call, I looked up — Yachty had a different expression for me. Knowing Coach had garnered me a brief smile.

Wiping it quickly away, he found a marker and began writing on a nearby dry-erase board. As a guy from the station came to alert him that it was time to begin, Yachty left a message, seemingly to no one in the room.

“Shout out 2 the vegans.”

I hung back for a second and stared at the board. Yes, this was weird. It felt like I was being baited by a manufactured faux-savant. But it also felt oddly familiar.

Finally entering the studio, Yachty sat in a chair, surrounded by a bounty of candy. Questioned about his food choices, he responded, “I don’t eat fruit.” Who was this kid?

The interview was a buildup for the show’s now-viral, entertaining gimmick: having rappers read the children’s book Llama Llama Red Pajama over a popular beat while throwing in their own ad-libs. Before this happened, however, the hosts told Yachty that there was someone on the phone that wanted to congratulate him on his album. It was Lil B .

“He’s my inspiration,” Yachty said, stunned. “If it wasn’t for him I probably wouldn’t be here.” I thought back to the note he left on the dry erase board.

In 2011, the height of the cult of Lil B, I saw his first show in New York at Hammerstein Ballroom. At one point, after the room full of teens were done throwing their shirts, chef hats, jewelry, shoes, and even a cell phone onstage as offerings to Lil B, he knighted a kid, said “I knighted him,” and declared, “Shout out to all my dudes that got hair on they chest. Shout out to all my dudes that got hair on they butts.”

At the time, the rap world was wildly divided on Lil B: was he a shame or a shaman? Six years ago, I was firmly convinced of the latter, often laughed out of conversations with rap purists for expressing a genuine appreciation for the liberating music and movement of Lil B. And now here I was, an older skeptic of a rapper who came up on Lil B, has a framed picture of Lil B in his Atlanta home, and, while more commercially popular, is essentially Charmeleon to Lil B’s Charmander.

Yachty acknowledged the connection on the show, saying that he admired the way Lil B connected to his fans, made his fans feel as if they knew him and that he cared. But even musically, there’s some connective tissue — lyrical moments of brilliance surrounded by stretches of “What is he talking about?” and “Is he a good rapper?”

Yachty’s process of making music, however, has been lauded by those who have worked with him. Atlanta producer Su$h! Ceej spent time toward the end of 2016 with him, and described studio sessions as “no pressure, all fun, all natural”: “He knows what beats he wants and is very specific with the sound he’s trying to create, freestyling everything at first and fine-tuning as he goes, making a lot of songs in a short amount of time depending on how many pizza breaks or what video games are in the other room.” As for Cleveland’s TrapMoneyBenny , who produced Teenage Emotions ’s final track, “Momma (Outro)” : “He’s one of my favorite people to work with.”

The combination of lyrical question marks, cosigns, and an intense connection to fans are the hereditary traits between The Based God and Lil Boat, resulting in rappers who are both atypical and vulnerable. And for anyone who has a rigid idea of how a rapper should act, it’s uncomfortable.

This connection to his fans trumping all was on full display back at the Beats 1 offices. Yachty sat in a chair, smiling from ear to ear, surrounded by producers and cameras, preparing to FaceTime fans for a segment. He’d just launched into yet another Fruit Roll Up as they waited for a guy named Lars from Norway to answer the phone. Lars never answered. “I get it, my family would murder me if I was talking on the phone at that hour,” Yachty said. “But no lie, if I was Lars, I would have taken that beating.”

The second person picked up. “It is I,” Yachty said. A guy wanted advice about how to find a girl he met in a moshpit at his concert. Instead of giving him a short answer, Yachty earnestly went through the most logical ways to track her down. “Go through the hashtags,” he said. “Or maybe she’ll hear this? You never know.” It was clear this was his happy place: talking to fans. The next caller was a woman. As soon as Yachty popped up, she began to cry. “Ohhhh, don’t cry,” he said, his face playfully scrunching up.

A third caller mentioned that she wished her boyfriend were there, because he’s a huge fan. Yachty suggested that they get his number. The girl was shocked, as was everyone in the room. They got the boyfriend’s number and called him. He freaked out. “Weird, I’ve never called another girl’s boyfriend,” Yachty said in a deadpan.

The entire room, once doing a great job holding back laughter, could no longer contain silence. It was like watching a 19-year-old black, male Delilah, from the calming voice, mild demeanor, extreme comfort as he talked to strangers, and genuine care about people that like him. “That definitely wasn’t the first time I’ve FaceTimed with fans,” Yachty said afterward. “It was just the first time it was recorded. I used to do that shit just for the fun of it.”

He’s not always so positive, though. Just 30 minutes earlier, he was forced to experience the full onslaught of the content machine. Two men talked to him about Musical.ly, a video social network app, while he wore a crown and giant star shades. He wore an unchecked pout on his face. In this moment, I was watching the self-proclaimed champion of youth age out of something.

“Some of that shit is so lame,” he later told me. “I push this ‘king of the teens’ shit, but they be thinking teens like 13. On some super corny, under-underage shit. It happens all the time.”

With each passing day, I became more interested in sitting down privately with him, finding out what he was like once all the distractions disappeared. Yet as we spent more time together, that sit-down also started to feel less essential. Not only was I getting the real him, all the time, but the distractions were never going to disappear.

At first, it was slightly off-putting to watch him seem uninterested in the beginning of interviews and side conversations. Yachty doesn’t necessarily love being on all the time, and his days in a press cycle often involve a great deal of stasis followed by the immediate ask to be Lil Yachty The Rap Star. But the more I saw, his changing moods yet constant effort became increasingly relatable and human — he’d set himself up to be a machine, within the machine.

Maybe Yachty will become a marionette like so many other celebrities, a rapper that promotes more brands than has songs. So far, he’s done a Target ad with the pop singer Carly Rae Jepsen and has a partnership with Nautica , in addition to Sprite. Or perhaps he’ll gravitate in another direction and just be subversive for the sake of drama, another thing he has experience in, from tweeting “fuck J. Cole” to a past beef with Soulja Boy over a fashion model.

Listening to his album Teenage Emotions , it’s an identity crisis. It’s what you expect from someone being pulled in 10 directions at once, caught between youth and adulthood. On “X Men,” arguably the album’s gulliest moment, he still finds a way to do it with a slight wink, ending a verse with, “All of you niggas is marks/ You stinky and dirty like farts.” It’s as if he’s trying to find the right way to rebel, this album showing the various lanes that he might pick: hard and tough, sweet and romantic, young and goofy.

Right now, though, he’s opting out of a singular path, primarily choosing calm and collected. I pushed him on talking about Lil Uzi Vert , for example, with whom a rivalry had been suggested in an earlier radio interview, his answer prompting a clickbait-drenched blog post suggesting there was beef. That bothered Yachty. “Me and Uzi aren’t friends,” Yachty calmly offered. “We used to be cool. It’s not beef, it’s just competition. That’s all it is. We’re not friends.” He says what’s on his mind, and he’s quite personable, eventually. Just sometimes it takes a bit for him to recharge the battery.

The morning after Yachty’s full day of radio, he turned his attention to doing television. And on set in the CBS Studio Center lot, the room just let out a collective gasp. Did Martha Stewart realize what she just said to Lil Yachty, out loud, in front of an entire studio audience? Yachty had just come on stage as a guest on the weed-and-euphemism-filled circus that is Martha and Snoop’s Potluck Dinner Party , a VH1 show that often makes SNL’s “What’s Up With That?” sketch look like Catholic mass.

It was clear the only prep Martha received about him was that he didn’t drink or smoke, so she talked to him like an innocent child. When it was time to discuss the Teenage Emotions album cover — an artistic exercise in inclusion — the image was not available. The network hadn’t gotten the image cleared. Taping stopped and the Doggfather stood up, chastising the powers that be for never getting stuff cleared. In a very loud, swear-filled finger wag, Snoop appropriately referred to Yachty’s album cover as “this nigga’s shit.” So Martha, sitting at a table with her co-host, Yachty, comedian Gary Owen, and actress Laverne Cox, leaned over — while wearing a sari for their Indian food-themed episode — and, both maternally and ignorantly, said, “Yachty, does it upset you when Snoop says ‘nigga shit?’”

The room filled with every imaginable reaction: anger, horror, embarrassment, laughter, joy, pain. Throughout the exchange, Martha Stewart did not seem to understand what the big deal was. Yachty’s reaction: a huge smile. It had been a long morning of sitting and waiting, following a day of interviews that involved a great deal of sitting and waiting. Once he finally made it on stage, he was charismatic, but seemed to be running on fumes. When Martha had her record scratch moment, though, Yachty came alive. By the end of the show’s taping, he was playfully running around the stage with Snoop, avoiding a crew of belly dancers that had just brought out a giant yellow snake, in this, a wildly appropriative episode of television.

The taping of the show lasted so long, Yachty missed his next engagement, a meeting at the Grammy offices to become a member. That meant the following stop was Urban Outfitters, to sign posters of his album cover. Pulling up to the Hollywood locale, however, we were early, a fact that puzzled Yachty almost to the point of embarrassment: “Wait, so y’all got me, the rapper, here first?”

It was true — it looked as if no one had come to see him. Twan, his security, countered with, “No, there’s a long line.” Everyone in the car thought this was just him being a supportive friend. But when the van circled the block, a long line snaked through a side alley, causing Yachty’s crew to erupt in laughter. Seconds later, a car drove by playing “Broccoli.”

“Ooh, that’s me,” he said, finishing a pack of M&Ms. Yachty was alive, yet again.

In our time together, the black Sprinter van we travelled in became something of a second home, powerless against the lull of Los Angeles traffic. The swings in his personality were on full display during these rides. Sometimes he was dead quiet, other times chatting on his phone, once or twice making fun of his boys for literally anything. It also was a time for him and Coach to catch up on news, like the moment Coach found out they were being sued over the song “Peek A Boo” by a rapper who made a song titled “Pikachu.”

Coach played “Pikachu” for the van and we all laughed. Yachty seemed a bit nervous, not knowing if this was real or not, but Coach reassured him that it was nothing. The brief back-and-forth was representative of their relationship, less of the typical manager-artist vibe and more super smart kid and wise camp counselor.

“It makes things pretty one-sided sometimes,” Yachty said of Coach. “Like, technically the manager works for the artist. What the artist says goes. But I know Coach always has the best intentions, so sometimes he just tells me what to do. And I don’t really have any say. I mean, I have a say so, but for the most part I don’t really care to say anything.”

The following day was Yachty’s final media jaunt before the release of Teenage Emotions . The excitement began at Mel’s Drive-In, a retro diner in Hollywood. The old-school feel of the restaurant echoed the attire Yachty would be wearing during his performance: a baby blue prom blazer, white tuxedo pants, and a white ruffled shirt a la Randy Watson from Coming To America . The restaurant overflowed with people having meals with their families, plus a scattering of teenagers who knew Yachty was en route. When he walked in, his red beads and camouflage jacket both matching and contrasting, the place became a zoo. Yachty stood on a table in a side patio amid screams of “Fuck Joe Budden” and kids offering him things they brought, from cash to their own shoes.

Yachty’s Lil B moment had come full circle. Attempting to give a speech, his words were drowned out by the throng of screaming fans. Finally, they got quiet and Yachty simply said, “Follow me.”

There were enough fans to fill Hollywood Boulevard, but we walked up the sidewalk. From a distance, it looked as if a young Venus Williams was leading an army with the tactical knowledge of Douglas MacArthur, and the masses were ever-growing. At one point, two teenage girls saw the Million Teen March, ditched their Uber ride, and ran across a busy intersection to join in.

Yachty brought his faithful to the entrance of the Hollywood Masonic Temple, home of the Jimmy Kimmel Show , then disappeared into the building. The mob scene was over, for now. The next few hours involved a soundcheck with the band at the outdoor stage and prep in the green room before the show. Yachty was back to more sitting and waiting, which didn’t bode well for his biggest television performance to date.

But just as his energy began to dip, the one missing piece of the puzzle exploded into his room, as if to make everything right: the Sailing Team .

Yachty’s crew from home had flown in from Atlanta, flooding the green room with bodies, dreads, and hugs just as Yachty prepared to hit the Kimmel outdoor stage. It suddenly felt like a party, and the smile on Yachty’s face was a smile I’d never seen, a smile I’d been waiting on. A pizza the size of an ottoman appeared. It wasn’t Domino’s or Papa John’s, but it was large enough to feed all his boys, so it was perfect. Yachty had all he needed: pizza, candy, and his best friends.

Hours later, after his Kimmel performance, the venue was a hotel ballroom full of pink and lavender balloons, a DJ, a photobooth, a stage, and people dressed up. His day had gotten even better. Yachty threw himself, and his friends and fans, a prom.

Of all the elements I’d watched him hop between in three days, this was Yachty at his best. He and the Sailing Team performed Yachty songs old and new. But, in a move you rarely see, they also rapped along and danced to other people’s songs. Jumping around and throwing water into the crowd, they were simultaneously attending their prom and that of the hired prom band.

And although it took him a little while, right before the buzzer went off on his teenage years, Yachty finally got what he wanted, what he deserved, what he earned. For one night, he was Prom King.

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A Conversation With the Designer Behind Lil Yachty’s ‘Teenage Emotions’ Album Cover

Earlier today (April 20), Lil Yachty unveiled the cover art for his debut album, Teenage Emotions , featuring people from all walks of life sitting in what appears to be a movie theater. In front of him, a girl afflicted with vitiligo sits laughing, while behind him a gay couple make out. The cover's already being lauded online for its inclusive slant, and on Instagram Live, Lil Boat discussed the inspiration behind it: "If you have vitiligo or if you're gay or whatever it is, embrace yourself. Love yourself. Be happy, positive."

Legendary photographer Kenneth Cappello shot the cover and graphic designer  Mihailo Andic , who handled Yachty's logo and did the covers for both Lil Boat   and  Summer Songs 2 ,  designed it. We spoke to Andic, 23, about how he started working with Yachty, how the cover came together and which of Yachty's friends are featured on the cover. Below are excerpts from our conversation.

XXL : How'd you first start working with Yachty? 

Mihailo Andic: That was actually right before the  Lil Boat  mixtape came out. This is one of my favorite stories. It was just one day before Valentine's Day and one of my brother's friends came over to our house and was catching up with me when he said, "You should listen to this guy named Lil Yachty." And this was before he had any songs popping. "1 Night" and "Minnesota" were out but he didn't have the tape out, so I was like okay, I'll check him out.

That was around the time he did the Kanye show [at MSG], and I saw him there and then I listened to a song and I came up with this idea for a cover. It was just a really simple mock up of Yachty on a boat and it was in the middle of the water background, kind of like the ocean, and I sent it over via email and later that night they hit me up. They loved the idea, and after that, the rest was history. That's how we all came together.

I took a pic from his Insta, did a little Photoshop work and in less than half an hour I did a mock up and said, "Listen, I think I have a really great idea of how your visual branding and covers could look. Here's a quick idea. If you guys like it, get back to me. If not, appreciate your time." And they loved it.

How did the Teenage Emotions cover come about?

We actually started talking about this album sometime last year, so I think we were all in the same city for one of the tour stops back in the summer and we kind of just started talking about the upcoming album. At that time, I was initially starting to think about ideas for where we could take it visually, but we didn't really have a clear understanding of what direction we were gonna take it in for the album.

We had a similar look and feel for the first two mixtapes,  Lil Boat  and  Summer Songs 2 . We weren't exactly sure if we were gonna do that this time around, so it was a few months of thinking through the fall and the winter. We were just going through ideas, I was looking through references, sending over mood boards as to what one idea could look like or what it could look like in this kind of style. And then I think it was in January or February, we actually were all in L.A. and we kind of just sat down. We were hanging out and we started discussing what we could do for the album cover.

Yachty and I were talking and kind of just bouncing around ideas, and I just asked him, "What would you want to see out of this visual for your first album? What do you think is important here and what do you think we can do that's a little more progressive and maybe a little more different than what we did previously?" He was telling me these ideas, and one of them happened to be having a group of teens surrounding him in some way. And that's where the initial idea came from. He mentioned that to me and he was telling me it'd be really important to show the diversity, the inclusion of all these different teens who could come together and form this cover.

After that, we were continuing that conversation and once we had that idea, I showed him this mood board. It was actually a mood board on my Instagram saved page. [The idea for the cover] came out once we were talking, and I was like you know what, I'm probably gonna spend a few days and just go through some pictures and see what I can gather up before I see Yachty. I happened to gather this photo, and it was just a reference shot, and it had a really beautiful picture of a theater. And I thought maybe this could be one of the background ideas where we could house the actual cover, so I showed him that and immediately, that was the one that clicked.

[The theater] also relates to the whole teenage aspect of the album. A lot of teenagers, that's around the time they're going on dates. The movie theater is one of those important spots where teenagers are gravitating towards, and I'm sure it's part of everyone's life. Takes them back down memory lane, so that was where we got that idea.

Then two months after, we set up a shoot. Kenneth Cappello, that guy's one of the biggest legends ever, we got him to shoot the cover. We thought he would be a perfect for that. We knocked it out and after a few days, we had our final product. It's different than what we've done previously, but just to see everybody's reaction today and to see how much positive over negative there is, it just shows we took it in the right way and we were all right in what we were going for.

Talk about casting the different characters on the cover. How'd you pick these people? How'd you find them?

That was back to what Yachty wanted to include in the cover, and we did a bit of ideation around that before, but he had a pretty good idea of who he wanted in the cover, and he wanted this cover to stand for inclusion and all teenagers. He's pretty much the king of teens and he just wanted to show no matter who you are, you have to embrace who you are and you have to be be proud and be yourself, and I think that's what we captured with this cover.

You mentioned some previous ideas you had before you settled on this one. What were they?

I had two sets of ideas before this. The first set actually were in the same lane as the whole teenager, taking it back kind of vibe, and then the others were a little more in line with what  Lil Boat  and  Summer Songs 2  looked like, a little more nautical, just expanding that universe. But to be honest with you, I don't think we were leaning toward that direction and those kind of ideas. They felt a little too mimicky of the first two covers, so we just pushed them to the side and said you know what, time to progress. Time to build on this and create something new and unique.

Yachty has some friends on the cover as well. Who are they?

So we have Big Brutha Chubba , he's on the right. We have Earl [The Pearl] , we have Mitch , and I think we have Erron Vercetti .

Any last words on the cover?

For this cover, once we had this idea nailed down and we were in the process of executing it, we kind of knew this one was gonna make an impact. It was a little more about the message this time around. It wasn't as artistic or even you could say expressive, it was more a cover that had a meaning, and more so it had a message for everyone. And I'm glad that everybody sees that message.

See 20 of the Best Album Covers of 2016

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Lil Yachty on Claim He Copied Playboi Carti's Sound: 'Y'all Fans Be Smoking the Strongest Dick'

Yachty also pointed out that he's been working with producer Cardo for several years.

Lil Yachty has a message for those he believes are "smoking the strongest dick" when it comes to assessing his music .

As seen below, Kai Cenat recently previewed an unreleased Yachty track during a stream, prompting some listeners to start comparing the clip to the work of Playboi Carti , who's expected to drop his long-teased Whole Lotta Red follow-up at some point this year.

kai cenat just previewed a new lil yachty snippet on stream pic.twitter.com/wi75w15snr — isaiah✰ (@tlop444) March 19, 2024

One tweeted response in particular ultimately caught Yachty's attention, with a listener arguing that Carti "can't try 1 new sound without rappers immediately biting him." Yachty disagreed, as did other listeners.

“[B]iting him? how did i bite him?” Yachty asked. “[T]he beat? if that’s the case i been workin with cardo since 2019-2020 on record yall fans be smoking the strongest dick.”

Cardo’s production discography is extensive and notably includes several recent Carti releases, " H00DBYAIR " among them. He’s also worked with Drake , Travis Scott, Kendrick Lamar, and more. Just last month, he was enlisted for Yachty's " Something Ether ."

As fans will recall, Yachty urged Akademiks to " stop drinking " in July of last year after a claim about Carti inspiring his then-recent artistic output.

"He said he’s in the studio with Carti and Carti made him change his entire sound. Facts," Akademiks claimed at the time, swiftly spurring a response from Yachty, who called him "so insane" for making the remarks.

"I didn’t tell u this at all,” Yachty added.

Next for Yachty is a run of tour dates including previously announced performances at the Dreamville Festival in Raleigh and Coachella in Indio, both slated for April. As for more new music, Yachty recently spoke out about a full-length collaborative project with James Blake, tentatively titled Bad Cameo .

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Veeze’s Greatness Speaks for Itself — One Croaky Bar at a Time

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Veeze has joked that 2022 was his “rap internship” as he prepped his debut LP, Ganger, and spent time around rap stars like Lil Baby, Lil Yachty, and Babyface Ray, observing them and learning rap-star decorum. Now, with the album out to much acclaim , the 28-year-old Detroit native is on the verge of stardom, and he’s the one whose example younger artists will be following. 

Singles like “GOMD” and “Not a Drill” were ubiquitous among rap heads in 2023, with so many artists still doing freestyles to the latter that he had to publicly ask them to stop recently. Veeze’s style — a sludgy delivery and stellar ear for beats that make him one of rap’s most fun listens — is too distinct to imitate, so he has to try and take freestyles as flattery. Beat-jacking notwithstanding, Veeze says he’s proud of Ganger ‘s impact.  

Veeze isn’t in an especially verbose mood when we catch up by phone; asked how his recording pace has been since Ganger dropped and he ascended in fame, he curtly answers: “The same.” But those two words are all his cult fanbase needs to hear.  

Ganger was a long-anticipated project after Veeze broke out with songs like 2019’s “Big Draco” and “Law & Order,” with hilarious putdowns like “He sworn on God he was gettin’ money, going straight to hell.” His sense of humor lumps him in with a broader movement of Michigan rappers who specialize in side-splitting bars. 

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He said he initially had an album that he was planning to drop around that time, but having to start from zero on Instagram influenced him to create an entirely new project as well. Enter Ganger , a 21-track project showcasing Veeze as a double-cup-wielding villain over a refreshing variety of production. Every artist talks about an ambitious creative process, but you can hear it on a project like this. On “you know i,” he samples Bone Thugs’ “Thuggish Ruggish Bone” on two different beats while simultaneously borrowing a “Big Pimpin” line from Jay-Z. He’s taking it easy with Chicago’s Lucki on the smoky “Broke Phone,” then “7Sixers” turns things back up with a sleek loop from producer and close collaborator Rocaine. And on “Tramp Stamp” he offers the rare line that’s retroactively more potent with “Slimeball like P. Diddy, cake walk to get it.” 

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Bryson Tiller Announces Self-Titled Album, Drops off "CALYPSO"

The 19-track offering – tiller’s first lp in nearly four years – is slated to drop in april..

Bryson Tiller took today’s Tiller Tuesday to the next level. Tiller not only announced his next project – which takes the form of a self-titled LP – but also gave us a glimpse at what we can expect from him on the new album, dropping off “CALYPSO” to continue the rollout.

He presented a trailer for the self-titled album as well, which is rooted in themes of technology and artificial intelligence.

  View this post on Instagram   A post shared by Dr. Tiller (@brysontiller)

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